Alumni Spotlight: Q&A with Chelsea White, ProxBox Founder


Chelsea White Founder of ProxBox

Chelsea White Founder of ProxBox

ProxBox provides an array of tools to alleviate the pain realtors experience on a daily basis. Chelsea White and Bryan Barringer founded Proxbox to tackle common issues such as marketing listings, collecting feedback from interested buyers, and scheduling showings. One of the most notable features of Proxbox is the ability to provide information customizable by room for interested shoppers during an open house tour using sensors. Currently Proxbox is the only app on the market to assist agents in all aspects of their job. We sat down with Chelsea to discuss her journey through Start Co.’s Seed Hatchery Acceleration program.

Q: Where did the idea for your business come from?  

A: Traditionally, agents struggle to exchange listing information on demand. We provide a solution that actively markets listings onsite 24/7. Our solution brings homes to life by using beacons. Therefore enhancing the entire real estate experience. When we first started researching this technology in the real estate market we couldn’t find anything close to what we have currently designed. And even to this day competition is very low and isolated. Yet after hundreds of customers interviews, the demand for ProxBox is high.

Q: What does your typical day look like, and how do you make it productive?

A: I start every day off with a checklist. I list five to ten item to complete by the end of my work day. As a growing startup, every minute counts and you want to make sure you are spending your time on things that help and growing your business.

Q: How do you bring ideas to life?

A: If you want to bring an idea to life make sure you do lots of research about your idea. Make sure there is a market or problem your idea can help or fix.

Q: What’s one trend that really excites you?


Q: What is one habit of yours that makes you more productive as an entrepreneur?

A: I read lots of books from other entrepreneurs and take notes. I apply those notes to my business. I have found the best way to grow as a person and leader is learning from others’ mistakes. Most of the time, it can save you lots of time and money.

Q: What advice would you give your younger self?

A: Do research about the product and market before you sell anything. Remember building something for everyone is like building something for no one.

Q: As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

A: Working out daily and eating healthy!

Q: What is one strategy that has helped you grow your business?

A: Team dynamics! My co-founder and I worked hard on building our team and business foundation. Early on we found out communication is key!

Q: What is one failure you had as an entrepreneur, and how did you overcome it?

A: Losing a business. I started my first business at twenty-one years old. I was lucky it grew really fast and failed even faster. I made lots of mistakes; I had no idea how to run a business successfully. I knew I had a great idea but I had no business canvas or execution plan to put in place. I overcame it by learning from my mistakes. In my business now I research everything and assume nothing. I also make sure there is a positive return in every decision concerning the business and its growth.

Q: What is one business idea that you’re willing to give away to our readers?

A: New popcorn bucket for a movie theater to help the butter to salt ratio. That is all I’m saying.

Q: What was your favorite or most impactful experience at Start Co.?  

A: Start Co. picked our company to travel to San Francisco to meet with investors and to do more market validation. That was the first time I pitched to agents, sellers, and homes buyers outside of my city. It was amazing! It helped me grow as a salesperson so much. I will forever be grateful for that experience.

Q: What were your expectations coming into the Start Co. program and how did that change? A: We really didn’t know what to expect other than it was going to be a lot of hard work. Over the course of six months, we realized just how much work and dedication was involved. And the Start Co. team was with us the whole way. My co-founder and I are so happy we entered the Start Co. program it has helped our business grow to where it is now.

Q: How can people reach you?

A: Learn more about Proxbox at their website and contact Chelsea White at

Interested in participating in Start Co.’s Summer Accelerator Program? Apply before Wednesday March 1, 2017 at

Alumni Spotlight: Q&A with Sanja Zepan, Homey App Founder


Sanja Zepan & Saso Pompe founders of Homey developed through Start Co.'s Upstart accelerator program

Sanja Zepan & Saso Pompe, founders of the Homey app, developed their company through Start Co.’s Upstart accelerator program.

Inspired by living with housemates, Sanja Zepan created the mobile app, Homey, to simplify chore management. The Homey app motivates households to complete chores through its game-like design. Originally from Slovenia, Sanja and co-founder Saso Pompe participated in Start Co.’s Upstart summer accelerator program. Memphis was the ideal location to establish HomeyLabs since the majority of their users happen to live in the Mid South. Zepan shared with us her entrepreneurial experience with Start Co.

Q: Where did the idea for your business come from?

A: My co-founder and I lived together and had a chore chart on the wall that just wasn’t working. So we decided to make an app for it. We then got a lot of feedback from parents that they would love an app like this. We started doing interviews with parents and found out all about chore management, allowance tracking, and how parents use it to teach kids about the value of work and the basics of financial literacy.

Q: What was your favorite or most impactful experience at Start Co.?

A: My favorite experience was actually BBQ festival. We got to see how Start Co. is part of the community in Memphis. Start Co. brought all these entrepreneurs, investors and mentors to Memphis and fed them pulled pork in a tent with a view over the Mississippi River, and we were able to mingle and network in this incredible setting- it was amazing!  

Q: What were your expectations coming into the Start Co. program and how did that change?

A: We came from Slovenia to Memphis to meet southern parents, because they were our users. We are neither parents nor southern, so we needed to find out why our app appeals to them and what do we needed to do to make a business out of it. We were happy that customer discovery was one of Start Co.’s focuses and they were superb in helping us through this process.

Q: What is one strategy that has helped you grow your business?

A: Customer interviews, quick iterations, and a lot of testing.

Q: If you were looking at another accelerator, why did you choose Start Co.?

A: Mostly because of location- Memphis is a big city, with a lot of suburbs that fit our customer segment. We were also impressed with the interview we had and how our cohort leader contacted us and started making plans for us right away. We felt the personal touch that Start Co. brings and how they really get involved in your business.  

Q: If you went to another program how was your experience different at Start Co.?

A: Start Co. hit the sweet spot for where we were in our business progress. We needed exactly those lessons and mentors they provided. I believe it’s important to assess if an accelerator focuses on growth, selling, B2B, and product.

Q: If you were to sell another founder on why Start Co. and why Memphis what would you say?

A: The startup community in Memphis is young, but it is extremely well connected. Because of the small size of the community, everybody here is much more accessible and involved. So while for instance in San Francisco, you’re one of a hundred founders trying to get the attention of a mentor in just one week, in Memphis they actually have the time and energy to help you. This was incredibly important for us as foreigners, as we came here without any connections.  Memphis also has quite a few big companies and they too are eager to work with startups. Since the pool of startups in Memphis is small, you’ll have a great shot at landing a partnership.

Q: How can people reach you?

A: Connect with Homey through their website or via Sanja affirms that the team is “always happy to hear from our users, talk about possible partnerships, or advise anyone that’s walking the startup journey and thinks we might help in any way, so don’t hesitate to reach out!”


Interested in pursuing your entrepreneurial dreams? Apply before Wednesday March 1, 2017 at

News Release on Seed Hatchery’s Boosterville


Boosterville Receives $830K Investment to “Boost” Offers and Loyalty Platform Growth

ZIONSVILLE, IN  —  Boosterville, an award-winning, offers and loyalty platform that seamlessly connects merchants with cause-driven buyers, announces the completion of the company’s seed round of funding.  The round, which will be used to accelerate the rollout of the platform to new markets, totaled $830,000 and was co-led by 316 Investments and VisionTech Angels with a matching investment from Elevate Ventures.

Greg Willman, co-founder and CEO of 316 Investments who will be joining the Board of Directors, stated, “Our excitement for Boosterville stems from our long history in the retail space and understanding of the innovative marketing solution that Boosterville brings to merchants who want to support non-profit groups in their communities as well as grow their customer base.”

Boosterville works with all existing payment card processing and POS systems with no new hardware, integrations or training required.  An immediate text message at the time of purchase notifies the buyer of the merchant’s contribution to their selected non-profit, resulting in increased engagement and loyalty for platform merchants.

Ben Pidgeon, executive director of VisionTech Angels, said, “Merchants have long been challenged by measuring return on investment of local marketing dollars spent. Boosterville has developed an elegant, yet powerful solution for businesses to engage with customers in supporting local causes, help local groups raise funds they need to be successful, and in the process, build a more loyal customer base. VisionTech Angels is pleased to have Boosterville as our first investment of 2017.”

Boosterville CEO Pam Cooper stated, “We’ve seen great interest this last year and are thrilled to have these leading retail and technology experts join our team. We’re excited that they recognize the value of our technology and the tremendous opportunity to help the millions of merchants across the country increase their revenues while enhancing their relationship with their local community and non-profits.”  Cooper added, “It’s wonderful to join the rising tide of Indiana’s tech startup community and prove that founders don’t need to leave the state to secure angel investment or talent for their growing companies.”

During 2016, Boosterville established a technology partnership with one of the world’s largest credit card networks, secured agreements with national non-profit and faith-based organizations, was selected for Facebook’s FbStart program, and visited with now-Governor Eric Holcomb to introduce Boosterville and discuss fostering entrepreneurial growth in Indiana.  Most importantly, Boosterville received overwhelmingly positive response during a pilot program in Zionsville after months of testing by local development partner merchants: WB Pizza, Cobblestone Grill, and JiffyLube of Indiana.
Prior to launching from Zionsville’s entrepreneurial and coworking center zWORKS, Boosterville graduated from two tech accelerators — the SeedHatchery in Memphis, TN and Prosper Women Entrepreneurs in St. Louis, MO.  The company is currently operating in previously vacant commercial space owned by the Town of Zionsville.

About Boosterville

Boosterville is an offers and loyalty platform that seamlessly connects merchants with cause-driven buyers to raise funds for their favorite non-profits simply by using their credit card.  The company was founded by successful serial entrepreneur Pam Cooper and husband Tom Cooper, a visionary data security and integrations expert who was founding CTO for several high growth companies.

Boosterville’s platform converts charitable donation requests into increased revenue for participating merchants, acquires and retains new customers, provides multi-channel communications loop between merchants, non-profits and cause-driven buyers, and delivers a new funding source for school-based organizations and other non-profits.

About 316 Investments

316 Investments is a group of private investment companies focused on early stage opportunities with high potential companies with strong leadership/management. Our investments center on industries and niches where we have expertise, including food and beverage, medical, consumer products, engineered solutions, manufacturing, real estate, entertainment/publishing, and technology.

About VisionTech Partners I VisionTech Angels

Founded in 2008, VisionTech Partners is a privately held company focused on linking investors to high-potential early-stage companies. Headquartered in Indianapolis, one of the nation’s most vibrant innovation regions, VisionTech is where inventors, entrepreneurs, investors, universities, and strategic partners convene to share, fund, and launch innovative technologies. VisionTech Angels has chapters in Bloomington, Fort Wayne, Indianapolis, Lafayette, and an Affinity chapter, AngelBom.

Contact: Pam Cooper (317) 446-9177 or Andy Weixler (317) 324-8004

Pre-Seed Pitch Competition


We’re bringing back the Pre-Seed Pitch Competition from last year! Tell us your startup idea by entering a short, 90-second pitch, and you could win $1,000 cash for your technology startup. Don’t know if you can win the grand prize? We also have prizes for the “Strongest Team” and “Most Enthusiastic Presentation” so check out the details below.

Description: The Pre-Seed Pitch Competition aims to encourage entrepreneurs with idea stage technology startups.


1st Place

Most Creative Pitch

  • $200 Amex Gift Card

Solving The Biggest Problem

  • $150 Facebook Ad Credits

Strongest Team

  • $100 Facebook Ad Credits

Most Enthusiastic Presentation

  • $50 Starbucks Gift Card

Judging Criteria: Applicants must submit a 90-second video sharing their startup idea using the following guidelines.

  • Introduce your team
  • Describe your tech product/service
  • Tell us about your customer and the problem you’re solving for them
  • Explain how your product works to solve that problem
  • Tell us where you are in the process
  • Make a realistic ask
  • Passion and enthusiasm count

Watch The Elevator Pitch

Eligibility: Must be a technology driven startup that is bootstrapped or has raised less than $100K from non-institutional VCs

Entry deadline has been extended to February 24th, 2017 at 11:59 PM

Click here to apply!

Contest is limited to 250 submissions

Key Learnings: Start Co. in San Francisco 2016


Each year, select Start Co. teams are invited to San Francisco to meet with potential investors, mentors and network with founders in the Bay Area. This year, six teams made the trek to the West Coast to attend the Evolving E Summit, meet with investors from ventures like Growth X and meet founders at incubators like Runway. In “Week in Review”, we recapped the top learnings from the trip.

From our meetings with West Coast investors to our tours of different incubators to hearing various speakers speak at the Evolving E Summit, there were a lot of trends that the experts were talking about and unique insights shared. Here’s our take on the biggest takeaways from this year’s trip to SF:

As mentioned in our “Week in Review” post, one of the highlights of the trip was the 2016 Evolving E Summit hosted by GGV Capital, located at the Terra Gallery in the South Beach area of the city. The Summit featured multiple talks throughout the day with a handful of talented and experienced entrepreneurs. The first discussion talked about using technology to surprise and delight customers. We heard from the SVP of North America at Ebay, the VP of digital product at Sephora, the CEO of BigCommerce, and the CEO of Tile, along with the coordinator and managing partner at GGV Capital, Jeff Richards.

We heard tips on how to scale new brands and go global from a panel of experts including the Global VP of Ecommerce at Diageo; the CEO of Eloquii; the Founder and CEO of Teespring; and the Head of Asia for Shopbop & East Dane. They talked about how to remain respectful to the brand and customer needs once the global market is reached. It’s also important to know what the client wants, especially when it comes to technology because it is always about the current client and customer experience, which is something Start Co. startups learn from the very beginning in the phase of customer discovery.

The final talk of the Summit was about social media and how it’s becoming the storefront to scale and market your business. We heard from the Head of Business Development of Pinterest, the President of North America of, the Co-founder and CEO of Darby Smart, and the VP of marketplace operations at Poshmark. They stressed the fact that new users come from organic platforms, which is a valuable asset when starting your own company. It’s important to do content discovery to create your own organic platform as a part of satisfying customer experience.

Some key trends we learned at the Summit include:

Building SAS platforms: Statistical Analysis Systems that deal with advanced analytics, multivariate analyses, business intelligence, data management, and predictive analytics are becoming more popular and what people are focusing on basing their platforms on. “We provide a platform to allow certain communities within Pinterest to coordinate and organize content, which was the biggest thing we had to do to expand internationally.”-Pinterest

The Use of Simple and Straightforward Language: Use language to get your point across and let the customer know exactly what the message is. Embrace smarter ways to use the human language. “There’s the capability to get positive feedback in a community. There’s a ton of discovery that happens on the platform”

Customer Experience: Everyone should be obsessed with their customer’s needs. You’re never finished with customer discovery. “Client experience is queen.” -Sephora

Causation vs. Correlation: Correlation doesn’t imply Causation. -Pinterest

Organic Growth vs. Paid Growth: You want to grow your business organically and create an organic platform. Respect your brand and customer needs once your platform goes global. “We were founded for the community. A big reason Darby isn’t named after me is because the brand represents everyone in the community. I’m incredibly protective of our brand and our presence in it and how we credit people who have roles there and how we’re building aspiring talent.” -Darby Smart

Lindsay Gess is a rising senior at Rhodes College and an Associate at Start Co. She can be reached at