As I was reading the first part of “Believing in Individuals: The Moral Case for Free Markets” by Robert Doar, the head of the American Enterprise Institute, one line stood out to me: “If structural inequities rendered individuals and communities powerless, only government action could end poverty.” In his observations of New York City, Doar […]
Believing in Individuals to Transform Memphis Mobility Read More »
Amber Hayes won second place at the inaugural NBA Foundation All Star Startup Pitch Competition for entrepreneurs of color. She got to pitch on stage in Salt Lake City along with 7 other finalists selected from all over the country; to a panel of judges. Her Memphis based company, SecondKeys, is a subscription based software
SecondKeys, Start Co. Represented Memphis at NBA Foundation All Star Pitch Competition Read More »
You can only be successful if people are willing and able to be your customers. They must know about you, and be compelled to act. Malcolm Gladwell asserts in The Tipping Point that “the stickiness factor” is one of three necessary elements for an idea to reach critical mass and tip into the mainstream. Brothers
In our last post supporting existing small and minority businesses we recommended looking at the fundamentals of your existing business. Today we focus on examining your sales process with some thoughts from our President, Andre Fowlkes. . Understanding the Sales Cycle Whether you are in a pandemic or in “normal” times, we must constantly look
Crafting or Re-crafting your Sales Process Read More »
Efficient Business Development strategies are essential for all businesses whether you are an early stage firm or an existing business. Many times, firms have not validated their sales and marketing channels, and so going back to the basics can help them find their way. Even if you have an online model, understanding the mechanics of
Business Development Tips Read More »
At Start Co. we advise companies to think through risk before they launch and several times each year throughout the lifetime of the business. This ranges from covering specific threats through competitive analysis and planning how to mitigate risks that could be fatal to the business or put the business on the decline. Identify and
Overnight, COVID-19 put all businesses in a state of uncertainty, one where it is necessary to reflect and question everything. As a result, we must revisit the fundamentals of our businesses — the customers and markets that are critical to our success. We have defined four key areas that are imperative to talk about with
COVID-19 Forcing Your Company to Revisit Everything Read More »
In some of the webinars we have been doing for the Network of Jewish Human Service Agencies and in our individual discussions with groups across the country, we have been discussing not just how to build new programs and services, but also other interventions that may better enable those programs and services. Sometimes it is
Sometimes Upstream Interventions Are Needed Read More »
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