Digital ‘Buy Local’ Platform MadeIn Set to Launch

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Next week, a venture called MadeIn is launching a new shopping platform in Memphis to connect people to a website where they can buy and sell local goods.

The venture is a digital platform that will act as a kind of local version of Amazon, and MadeIn creator Jennifer Sadler said her startup also will sell curated gift boxes that include an assortment of local products.

Sadler has been working with Start Co. over the summer to launch MadeIn, which she hopes raises awareness of the many sides of Memphis that get obscured in the shadow of things such as Elvis and barbecue. And to help get the word out about the platform, MadeIn is throwing a party.

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