Introducing Start Co.: our new name and growing vision


Start Co. Launches New Name and Visual Identity Tied to Advancing High-Growth Startups: Growing Venture Organization Promotes Memphis as Startup Destination
Start Co. - Never Stop

LaunchYourCity, Inc., an economic development organization that focuses on building startup companies and their founders, today announced the transformation of its organizational identity to Start Co.  The new name and identity better reflects the organization’s service offerings and values under a unified platform and mission to advance the economic future of Memphis through supporting technology entrepreneurs and startup ecosystems.

“The rebrand is a result of the amazing growth our organization has encountered over the past few years, and speaks to Start Co.’s forward-looking values, as well as the growing demand for building start ups here in Memphis,” said Eric Mathews, the founder and CEO of Start Co., formerly LaunchYourCity. “It more clearly defines who we serve and what we are about – which is to relentlessly build start up founders and their companies with methodical discipline and boundless optimism.”

The unveiling of the new brand and identity is a key step in the organization’s transformation, and will be fully realized in coming months through the roll-out of a completely redesigned website and rebranded service offerings.  In addition to these programs, Start Co. will continue to operate accelerator programs including Seed Hatchery, the 90-day mentor program focused on technology startups and Upstart, an accelerator program specifically geared toward building women-led and owned startups.

“Our new name better represents our brand,” said co-president Andre Fowkles. “Start Co. aligns with our mission to provide a comprehensive platform that brings together local and national stakeholders, founders and investors through founder development and company creation.”

The new name, brand and identity was developed by archer>malmo, one of the largest marketing communication agencies in the Southeast serving national and regional clients and its venture partner, a>m ventures, which is dedicated to helping early-stage companies by providing expertise and execution.

About Start Co.
Start Co. is a nationally recognized non-profit (501c3) serving as the nexus of public-private efforts to accelerate the success of diverse entrepreneurs and their high growth companies while enhancing the Memphis’ startup ecosystem that supports them.  More information can be found at