Memphis cosmetic startup diversifies to keep up with demand


After starting out as a website where women could trade unused and unwanted beauty products, eDivv now allows its users to buy and sell their wares.

Casey Casterline, the company’s CEO and co-founder, said the company has more than 200,000 products available on its site, with around 1,500 more uploaded every week. That amount of traffic and inventory led her to create the online store. The company upcharges on shipping and takes 9 percent of each sale.


Read the full article at Memphis Business Journal