Let’s get down toBUSINESS-TO-BUSINESS.

Focused exclusively on B2B software and hardware solutions, Memphis’ first accelerator has helped fund, mentor, and launch 22 emerging technology companies since 2011.

We invest in up to 6 startups per session,
hosting a rigorous but rewarding program.

By the end of your experience, you’ll emerge with a working business model, a sales pipeline, and connections to the right investors and seasoned advisors. You’ll also earn a chance to pitch at our investor events in Memphis and Silicon Valley.


Seed Hatchery focuses on the unique needs of B2B tech startups, including customer development, direct and online sales, product and market validation, and fundraising strategies specifically designed to fit sales and product development life cycles.


With a network of VCs and angels, your $25,000 in seed-funding is only the beginning. Recent graduates of Seed Hatchery have secured over $2 million in additional funding via our Validation Fund, Angel Network, and other investment partners.
Funding Opportunities >

Customer Access

With the unique partnerships available to you through Start Co., you get access to a network of business leaders ranging from mid-sized businesses to Fortune 100 companies. We will host mixer events, and work to introduce you to multiple companies, willing to serve as both customers and test subjects for your business.

Services & Resources

As a Start Co. founder, you’ll have access to an unparalleled suite of technical services perks and partners, as well as legal, financial, marketing, and talent-development resources.
Services & Resources >


Under the close guidance of area business leaders, entrepreneurs, and technical specialists, you’ll develop an airtight business plan, work to refine your product and place in the marketplace, tackle company operations, and even begin marketing efforts.
Meet Your Mentors >


Start Co. Lab is ground zero for accelerators, programs, workshops, training sessions, and more. Accessible 24/7, our modern, open office provides plenty of room for your big ideas to stretch out, and our location in the core of downtown Memphis offers limitless walkable options for dining, entertainment, offsite work, and housing.

Key Partners

Innova invests in early-stage high-growth B2B technology companies, including the investment for Seed Hatchery teams. Autozone, the largest specilaity retailer in the United States, is stepping up to the plate to provide in-depth business and technical assistance to our B2B teams.

Innova AutoZone

Seed Hatchery 2015

Seed Funding:



May 4 – August 13

Demo Day:

August 13


August 13 – November 20

Deadline: March 1 / Notification: April 1


Feel free to contact us at info@neverstop.co before you apply.

Mara Lewis

Mara Lewis
Managing Director

Hillary Quirk

Hillary Quirk
Director of Programming

Eric Mathews

Eric Mathews
CEO & Founder

Andre Fowlkes

Andre Fowlkes

Start Co. Partners

  • archer malmo inc
  • Baker Donelson
  • Marston Group
  • SendGrid
  • Mosaik Solutions
  • American Airlines