Success isn’t gender-specific.Opportunity Shouldn't be Either.

Our unique accelerator track is a one of kind opportunity for female founders to engage in tailored curriculum specifically for women-led tech startups. Our method reflects the way women work, learn, and lead—and equips female founders with skills to level the entrepreneurial playing field.

By the end of your experience, you’ll emerge with a working business model, a sales pipeline, connections to the right investors, and a global network of other female founders. You'll also earn a chance to pitch at our investor events in Memphis and Silicon Valley.


The Upstart track focuses on the unique needs of women-led tech startups. We look for teams that have at least one female founder on the executive team. You’ll get Start Co.’s one of a kind curriculum-customer discovery, product development, user testing, marketing, financial modeling, pitching, and more, in addition to personal and professional development specifically for women founders.


With a network of VCs and angels, we help startups gain access to investment partners with a special interest in supporting gender diverse startups.
Funding Opportunities >

Customer Access

With the unique partnerships available to you through Start Co., you will get access to a network of business leaders ranging from mid-sized businesses to Fortune 100 companies. We will host meet and greet events, and work to introduce you to a variety of companies willing to serve as both customers and test subjects for your business.

Services & Resources

As a Start Co. founder, you’ll have access to an unparalleled suite of technical services perks and partners, as well as legal, financial, marketing, and talent-development resources.
Services & Resources >


True success relies on guidance. The kind that comes from mentors who have experienced and overcome every triumph and setback you’ll likely encounter. Mentoring is central to everything we do. Our community of industry experts, creative professionals, and seasoned founders is passionate about helping you on your journey toward success.


Start Co. Lab is ground zero for our accelerators, workshops, training sessions, and more. Your startup will receive a dedicated workstation and area to start building your company culture. Accessible 24/7, our modern, open office provides plenty of room for your big ideas to grow. And our location in the core of downtown Memphis offers limitless walkable options for dining, entertainment, offsite work, and housing.

Key Partners

The JumpFund logo Springboard logo

The JumpFund mission is to invest women’s capital in female-led companies with growth potential. They work closely with Upstart to advise founders and source opportunities for follow-on investment.

Springboard Enterprises brings a network of highly-vetted women leaders and executives to the table as mentors and connectors for Upstart founders.

Upstart 2018


May 7 – August 16

Demo Day:

August 16


August 21 – November 16

Seed Funding:


Deadline: March 20 / Notification: April 1


Feel free to contact us at before you apply.

Katie Milligan

Katie Milligan
Chief of Staff

Eric Mathews

Eric Mathews
Founding Partner

Andre Fowlkes

Andre Fowlkes

Start Co. Partners

  • archer malmo inc
  • Baker Donelson
  • SendGrid
  • Mosaik Solutions
  • American Airlines
  • Marston Group
  • ServiceMaster
  • SendGrid
  • Amazon Web Services
  • Twilio