(High Ground News) Cabs are cool again, thanks to a Memphis start-up and its innovative mobile app designed to help taxis compete in the emerging ridesharing industry.
With Cabsolutely, taxi companies and their riders now have access to an Uber- or Lyft-type mobile app which makes the summoning and payment process more user-friendly. The business was founded last year by Hungarian entrepreneurs and business partners Virag Reti and Andras Simon.
The company partnered with Yellow and Checker Cab of Memphis to launch and test the cloud-based software. Reti said they plan to refine the software here and then reach out to taxi companies in other secondary U.S. markets next month.
Reti said the software is simple for both the rider and the cab company, maximizing the user experience in the same way ridesharing companies have been able to. Riders can pay through the mobile app, and those payments go directly to the driver or the taxi operator, which pays Cabsolutely at the end of each month.
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