Experience The World Around You
Sneh graduated from Georgia Institute of Technology with a Bachelors of Science in Information Technology. After graduation, Sneh worked at an accelerator focused on machine learning and after joined a marketing agency where he saw brands spend hundreds of thousands of dollars trying to engage with people based on location proximity. Sneh and his co-founder Nafis Azad became interested in smart city technology and saw an opportunity where he could improve people’s experiences with transportation services.
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Abdullah: What is Lucky? What is the problem lucky is trying to solve?
Sneh: Lucky is a location-based marketing platform that allows local business and brands to engage with people as they travel within the city using transportation services. There are so many types of mobility services such as ride-sharing services, bike-share programs, and electric scooters, etc. As more people starting to use these services, we have access to the location data. Local businesses have a tough time trying to interact with consumers. Also, they do not have the budget to spend money on online advertising such as Google and Facebook, and they also do not have the brand awareness as larger brands do. We help local businesses level the playing field by creating this new marketing channel that engages with consumers based on where they’re at in proximity to their physical stores. For example, if you take a bird scooter from one intersection like Main and Union local coffee shop, they can offer you a discount on their coffee or give you a free coupon. Which means you are more likely to go there rather than somewhere else. The great thing is that you do not need to download an app for that. Consumers receive their reward on their transportation app.
Abdullah: How did you get connected with Start Co.?
Sneh: I got connected to the accelerator through one of my good friends who went through Zero to 510 program a few years ago.
Abdullah: What has surprised you the most about Start Co. and being in the Sky High accelerator?
Sneh: What I am surprised about the most is the caliber of people that are supporting and are involved with the program. I was here for national office hours and they flew in people from San Francisco, New York, Austin, to Memphis, to give support, feedback, and the opportunity to connect with portfolio companies here. I thought it was amazing to interact with those level of people.
Abdullah: What has been the biggest challenge since you have started the program?
Sneh: The biggest challenge this summer is trying to accommodate ourselves to the community here because we are new to Memphis and we are trying to gauge customer interest. However, because of the people that work with the program, we have been able to plug into a lot of these networks. Now we are getting an inbound request from businesses that are interested in using our platform.
Abdullah: What is the one thing people from outside Memphis should know about the city?
Sneh: The one thing people should know about Memphis is how supportive the community is. I saw firsthand by going to the Mayor’s dashboard review meeting that people in the city government are pushing for innovation, which is very rare to see in any city environment. I loved to see how progressive everyone is there, and how the whole community is pushing for more innovation and more technology.
Abdullah: What brands or ideas inspire you?
Sneh: Adidas, because of what they have done recently. They were always in the shadow to other sports brands. However now, they are looking for more sustainable way moving forward. Now they have a whole shoe that is made with plastic from the ocean. Just seeing how innovative they are is cool and inspire me.
Abdullah: What is Lucky’s goal for the next five years?
Sneh: We are currently working with micro-mobility platforms, such as electric scooters, bikes, and riding share services. In the future, we want to be able to work with OEM (original equipment manufacturers), because they are the ones that are going to build autonomous vehicles and that’s where we want to end up. We want to be able to empower the in-car experiences for the autonomous vehicles by engaging with the riders using the car screen.
Abdullah: it is the day after Demo Day. Where are you, and what are you doing?
Sneh: The day after Demo Day, I will probably be back at the office, to get more work done and continue the conversations with investors.
Contact information
Sneh Parmar: CEO & Co-founder of Lucky
LinkedIn: https://www.linkedin.com/in/snehparmar/
Nafis Azad: Co-founder
LinkedIn: https://www.linkedin.com/in/nafisazad/
Website: https://www.luckymobility.com/