Stickiness Factor

You can only be successful if people are willing and able to be your customers. They must know about you, and be compelled to act. Malcolm Gladwell asserts in that “the stickiness factor” is one of three necessary elements for an idea to reach critical mass and tip into the mainstream. Brothers Chip and Dan Heath adopted Gladwell’s term and expounded further on the concept. To be sticky, an idea needs to be: Simple Unexpected Concrete Credible Emotional, and involve Stories

Example: The Power of Stickiness Which statement below resonates more with you? Which are you more likely to remember? OR One final note: discussed above are ways that you can make your own message resonate with a potential customer or the market. But your company’s success is about far more than making the initial sale. revolutionized marketing with the simple statement that The authors further assert that there are three primary categories of activity in any marketplace: and. Ultimately your customers are people, not “targets,” “market niches” or “demographics.” People want to connect and they want to matter. Especially with the internet and social media, they expect to see behind the curtain. And they talk. If you focus solely on the transaction and miss the conversation and relationship, you lose.   Malcolm Gladwell Chip Heath and Dan Heath Rick Levine, Christopher Locke, Doc Searls and David Weinberger